Victor Lamme

Career sketch

Victor Lamme studied Medicine at the University of Amsterdam (1985 and 1988, cum laude). He received his PhD at the Netherlands Ophtalmic Research Institute in 1992, cum laude. After he got this degree he went to MIT in Boston where he was a post-doctoral researcher, then he went to KNAW in Amsterdam where he was a fellow researcher and then he became Principal Investigator at the Netherlands Institute of Neuroscience. Since 2002 he is Professor at the University of Amsterdam.

(Ir)rational purchasing behaviors

The homo economicus, the rational human being who always takes the optimum decision, does not exist. This is the origin of the failures of economic models and crashes on the stock market. But what does determine our behavior when purchasing objects, changing our jobs, or investing our money? Recent research shows which parts of the brain should be and should not be used for this. Can we use our brains for economic gain? That is what we will find out during this lecture.